Do you have GAS? GAS is the acronym for Gear Acquisition Syndrome. It is the trap many photographers fall into, feeling the need to constantly upgrade or purchase more lenses and equipment. New equipment is always a lot of fun and often sparks some creativity at the outset, but it can get expensive and there is no reason to “break the bank.” Here’s how to save some of your hard earned money.
FTC Disclaimer: **This post contains affiliate links and I will be compensated if you make a purchase after clicking through my links
Rent Cameras & Lenses
There are many online rental centers for camera equipment and they feature a huge variety to choose from. You can rent for a day or for months. It does cost money to rent, but it lets you get to know the equipment and test it out. This way you can discover whether the lens or camera meets your expectations before you pay the full amount to buy it. Many local camera shops have rental centers or you can go with a national rental center, like Aperturent or BorrowLenses.
You can also rent directly from some of the manufacturers. When a new camera model comes out, manufacturers like Canon and Nikon, will sometimes offer 3-day trial rentals of the camera. They often call these “test drives” instead of rentals. If you decide to buy, the cost of the rental is deducted from the cost of the product.
Renting is also a great option when you have a photo shoot where you need a piece of equipment you might not ever use again. If you would rarely use a piece of gear, renting can be more cost effective than buying.
Borrow From a Friend
If you have friends that are photographers (either as hobbyists or as professionals), you might be able to test out a camera or lens they already bought before you buy it also. Join photography hobby groups and professional organizations, or photography sharing groups online or on social media, like Facebook. Once you get to know other group members or attend some events, they might agree to let you use a lens for a few days, or at least while you are at the event to test it out.
You may find the equipment doesn’t impress you as much as you thought it would, or that it’s not that much better than the lens or camera you already own. Either way, you can discover whether that piece of gear is the right fit for you.
Buying used gear can save you hundreds, if not thousands, over time. However, used gear comes with its drawbacks. It is used, so unless you know the seller there is a risk that the equipment will have undisclosed flaws, or worse, arrive broken when sent by shipment. There are no warranties with used gear from private sellers. Facebook Marketplace, Craigslist, and eBay all have used camera gear sales. We only buy used if we can personally examine and test the equipment face-to-face, but this also has inherent safety risks.
Our recommendation, when buying used, is to buy from a reputable used retailer, like KEH in Atlanta. Their equipment is inspected and rated for its level of wear and tear. You get a clear description of what you are purchasing and they offer a warranty. You can have more confidence in your purchase this way. Using this link will access their site where you can save up to 40% off regular priced used photography equipment. Other sites also offer used equipment for sale, so if you can’t find what you need at KEH, check around.
You can also purchase used gear in thrift shops where you can examine the item before you lay out the cash. Additionally, yard sales and estate sales are great places to pick up used lenses, camera bags, accessories, or even cameras. With the many adapters available in today's market you can also get inexpensive vintage lenses to add to your gear without breaking the bank.
Sell Older Gear
Perhaps you have a lens you rarely use, or you upgraded lenses and still have the old gear. Take an inventory of your gear and see if you are truly using it. There is a chance you will find gear that you have stopped using. If you have gear that is otherwise just collecting dust, consider selling it.
Most camera gear loses value over time, but really good quality lenses can keep their value a longer time. However, don’t wait too long. The longer those lenses or old cameras sit around the more money value you may lose.
You can sell your gear to resellers like KEH. They provide an easy look up tool where you can select the items you have to sell and get a preliminary estimate of your earnings without having to ship the equipment to them right off the bat.
Additionally, you can sell used gear on Craigslist, eBay, and other online sites, as well as on Facebook groups or other social media sites dedicated to photography. Personally, I prefer selling to a reputable company, versus meeting up with individuals that I don’t know or shipping items to people who have bought online.
If you are lucky, you can sell enough old gear to buy that new lens you’ve had your eye on.
Through various online photography groups you may find folks that would be willing to trade gear, either temporarily or permanently. For example, Facebook has multiple buy/sell/trade groups for photography equipment. Joining a local photography group that has monthly meet-ups is another place to possibly find a willing trading partner.
You can also trade in your gear for new gear with online sellers. Again, KEH is a reputable site where you can get a bonus towards your “new to you” purchase (10% if you buy immediately, or 5% if you opt for a KEH gift card). You can arrange your trade by phone or video chat.
Buy Third Party or Off-Brand Lenses
While Sony, Canon, and Nikon have lots of fantastic lenses, they are often expensive. Buying a third party or off-brand lens can provide significant savings.
One of my favorite lenses is the Tamron 18-400mm because of its great price and the large zoom range means I can carry one lens instead of two or three. Tamron, Sigma, and Tokina all make lenses for lower price points than the name brands and many of them are top quality lenses. Some Sigma lenses actually perform better than their name brand equivalents. A website like DXOMark that conducts testing of lenses is a great place to compare lenses to see which will have the better quality. You may find a non-name brand lens that could save you some dollars.
You can also buy non-name brand filters, tripods, batteries, accessories, and memory cards. Personally, we would not suggest third party batteries or memory cards although there are many available. Some cameras won’t function properly with non-name brand batteries and memory cards. And even more importantly, off-brand cards are more likely to corrupt, have failures, or create errors. Check your camera manual for recommended cards and stick to cards that match your camera (like Sony, Fuji, or Nikon cards) or other name brands like Lexar, PNY, or SanDisk.
Watch for Sales & Rebates
There are several times a year when you can expect sales. Typically, camera gear discounts are at their greatest at the end of summer, and after Christmas. However, you can find pre-summer and holiday deals, and sometimes there are discounts at other times of year. If you have social media, like Twitter or Facebook, follow the manufacturers that you usually purchase gear from and you will see their posts when they have sales items or rebates.
Some selling sites also feature alerts, so when certain products go on sale or a rebate is offered you will be notified, or they have pages dedicated to their current sale items (like this one). Rebates can sometimes save you a few hundred dollars. In addition, you can sign up for newsletters and marketing materials from sellers and manufacturers to make sure you don’t miss out.
Buy the Older Model
Over the course of a year, there are several conferences and events during which camera gear manufacturers will announce their new products. As soon as those models start to appear, or a little bit before, the older models they replace will start going on sale. One such conference is CP+ which is usually in late winter or early spring (Feb/Mar).
You don’t need the brand new, most shiny model. None of the improvements in the new model make your current camera or an older model obsolete. Any model of DSLR from the last 5-6 years is perfectly capable of excellent photography in the right hands (a new camera will not help if you don’t know the basics like composition and lighting). Therefore, if you need a new camera, last year’s model will be more than adequate and save you a bunch of money, too.
Don’t Overbuy & Upgrade Slowly
There are so many beginner photographers who suffer from GAS. They have their base camera and kit lens and feel the need to start purchasing other lenses.
Having a plethora of lenses can be a lot of fun and so can all those cool accessories, but they aren’t needed to get great photographs. You do not need all of that gear to get started and to learn photography. It is detrimental to your photography learning to think you need a specific camera body or lens to get a great shot. Think of it this way, if you had your hands on the most expensive camera ever made will your shots be any better if you don’t understand lighting or exposure? If you gave Ansel Adams a $100 point-and-shoot would he still take amazing images? 99% of good photography is the photographer, not the gear.
Having limited gear actually enhances your creativity. It will force you to move around, focus on composition and lighting, and help you learn. Don’t even think about buying new glass or a new camera body until you have stretched the capabilities of your current gear as far as it can go.
If you feel the need to buy an additional lens, start with a “nifty fifty” 50mm prime lens. After you truly get to know the pieces of equipment you have and have mastered those lenses, then consider adding more. The same rule applies to camera bodies. If you upgrade slowly over time you will save money. And as you upgrade, consider all of the previous ways to save we’ve already mentioned. Additionally, we would recommend adding a tripod for steady shooting, a flash for lighting, and upgrading lenses before we would recommend upgrading camera bodies.
Don’t Buy Bundles
When you buy a camera, purchase a camera body and a quality lens separately, or a camera lens combo (although the kit lenses are usually lower quality lenses they are definitely adequate for starting out). Do not buy the kits or bundles that come with a bazillion accessories like cleaning cloths, filter sets, and a cheap plastic tripod. They will claim that you are getting a great deal and loads of savings versus buying all of those items separately, but the selection of equipment in those kits is terrible, cheap quality. Most of them are also things you don’t need, but they “fill” the package to make it look like a good deal. Buy these pieces of equipment as you need them instead, and choose good quality items that you will only need to buy once.
When the time is right, there is nothing wrong with buying a fancy new camera body or a shiny new lens. New gear is always a lot of fun and can spark your creativity. But it isn’t the magic that will make you a great photographer. YOU make the photos. Spending money left and right without understanding the basics will only lead to disappointment because your images won’t get any better despite the potential debt you created.
So have a healthy relationship with your gear buying impulses and don’t let them guide your photographic journey.
Need More Help?
Need a handy reminder card to stop your impulse buying? Print the handout below.
Or when it is time to buy, do you need help figuring out what kind of camera to buy, which accessories are right for you, or what lens might be best for your photography needs? Sign up for one of our Try Before You Buy Classes or a month of coaching advice!
Click here for more lessons, cheat sheets, and helpful videos.