Marketing For Your New Business
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Marketing is more than SEO, advertising, and social media. While those are all important parts of one function of marketing, there are six other functions of marketing that you need to know about! Learn about them all so that you can get your business (photography or other) off the ground quickly and start making a profit!
Some topics we will discuss:
Don’t fall into the trap of thinking that just because you start a business, customers will start lining up at the door. Business success relies heavily on business planning. Upon completion of this course, you will have the know-how to generate a comprehensive business plan and put yourself on the path to success.
$180 / 3 week course / 6 hours total
Some topics we will discuss:
- Basic business structures
- The 7 Functions of Marketing
- Understanding customer decision making
- The 4 Ps (Product, Price, Place, Promotion)
- Basic economics
- Advertising
- Target Market & Market Segmentation
- Customer service
- Ethics
- Contract and copyright law basics (specifically for photography businesses)
- Comparative advantage and SWOT analysis
- Personal branding
- Assessing risk, ROI (Return on Investment), and break even calculations
- Pricing, selling, and up-selling
- Creating a business plan
Don’t fall into the trap of thinking that just because you start a business, customers will start lining up at the door. Business success relies heavily on business planning. Upon completion of this course, you will have the know-how to generate a comprehensive business plan and put yourself on the path to success.
$180 / 3 week course / 6 hours total
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