FocusEd Camera
  • Home
  • WORKSHOPS
  • ONLINE CLASSES
  • MENTORING
  • NEW! RESOURCES!
  • CAMERA GEAR
  • FINE ART
  • ABOUT US

Marketing For Your New Business

Picture
Geometric pattern of hexagons fit together like a puzzle with tech icons in each one

Marketing is more than SEO, advertising, and social media. While those are all important parts of one function of marketing, there are six other functions of marketing that you need to know about! Learn about them all so that you can get your business (photography or other) off the ground quickly and start making a profit!

Some topics we will discuss:
  • Basic business structures
  • The 7 Functions of Marketing
  • Understanding customer decision making
  • The 4 Ps (Product, Price, Place, Promotion)
  • Basic economics
  • Advertising
  • Target Market & Market Segmentation
  • Customer service
  • Ethics
  • Contract and copyright law basics (specifically for photography businesses)
  • Comparative advantage and SWOT analysis
  • Personal branding
  • Assessing risk, ROI (Return on Investment), and break even calculations
  • Pricing, selling, and up-selling
  • Creating a business plan

Don’t fall into the trap of thinking that just because you start a business, customers will start lining up at the door. Business success relies heavily on business planning. Upon completion of this course, you will have the know-how to generate a comprehensive business plan and put yourself on the path to success.

$180 / 3 week course / 6 hours total

Picture
Terms of Use          Cookie Policy          Privacy Policy          Affiliate Disclosure
Powered by Create your own unique website with customizable templates.
  • Home
  • WORKSHOPS
  • ONLINE CLASSES
  • MENTORING
  • NEW! RESOURCES!
  • CAMERA GEAR
  • FINE ART
  • ABOUT US